Trends > Hierarchy
Growing fast can make up for being powerless.
In any social environment exists a ranking of its members based on certain traits. This is obvious at the extremes. There are big, powerful companies and struggling small businesses. There are popular high school students and ostracized loners. There are successful musicians and struggling wannabes. This ranking isn’t fixed. Neither upward nor downward. Minor celebrities rise in fame while moguls fall in grace. And this motion happens at different speeds.
The direction and speed of one’s motion in the social space matter more than their relative position.
That is, again: growing fast can make up for being powerless .
Top charting musicians need to absorb the intensity of fast-growing actors to stay relevant. This is why they are willing to collaborate with promising up-and-comers. A small artist growing fast in popularity can sit at the table of a mogul slowly losing fans every day. They can trade speed for power.
The same dynamic is true for big companies and small startups. As a company grows, it will lose agility and speed of execution to run operations more smoothly and rigorously. But to be able to adapt to market changes with such a heavy ship to maneuver, these companies end up buying startups to maintain enough chaos to keep on growing.
Few lower-ranked individuals and organizations realize how valuable their growth is in a dynamic world.
There are no fixed hierarchies, just longer trends.